'Tis the Season for the NFL. What comes to mind when you think of football season? Whether it be your favorite team winning the Super Bowl, the cold beer and snacks, or even a tailgate party, we all can think of something. There are many brands that hope to be on this list, or one like it, and that is why they are building their social media content around the NFL. Here is a list of a few brands that are building these online experiences around various digital platforms.
1. Papa Johns, the Official Pizza Sponsor of the NFL created a Facebook Campaign that allows consumers to score a free pizza.
2. Gatorade engages fans on Instagram with Gatorade Productions' RGIII #TheWillToWin. Gatorade has a great mind in the history of sports and uses this position to engage followers with pictures and videos of sports sensations.
3. Campbell's Chunky Soup, known as a proud sponsor of the NFL interacts with fans on Twitter. @CampbellsChunky also gets creative with #mamasboy and sponsor athlete Clay Matthews.
4. Pepsi is back in action this year sponsoring the Super Bowl Half Time Show. Pepsi has a 10-year-deal marketing partnership with the NFL according to ESPN.
5. McDonald's, also a sponsor of the NFL is engaging users across various platforms. On the video platform Vine, McDonald's shows videos of football fans and tailgating games at the #mightywings Campaign launch party. Here is a view of a recent Mighty Wings advertisement.
Also, Here is a recent NFL ad by McDonald's:
McDonald's NFL Ad 2013
