Sochi 2014 is around the corner. We are starting to see brands and sponsors out in full force for these Olympic games. Here is a video that connects the emotional ties between a mom and a child. Procter and Gamble (P&G) is always there for you just like a mom is always there for you. Shows how moms keep us going and make sure we perform to our best ability everyday. P&G highlights an emotional message in this advertisement with moms from around the world, showing where greatness starts in childhood and how moms do so much for a child that deserve to be noticed. Mom's know your great potential before we see them as Olympians, is P&G's message.
Procter and Gamble wants to acknowledge the winter games as we celebrate the athletes, but more importantly wants to celebrate and give thanks to the encouragement that go them there, moms. This gets an A+ for cause marketing in my book.
You can find several more of these video's from the "Thank You, Mom" campaign on the P&G You Tube channel.
As a world wide partner, P&G is using its Facebook page to engage users by asking them to return for a "big announcement", creating suspension for the upcoming Olympic games. On October 28th, P&G is going to reveal the faces and names of the #PGFamily athletes whose mom's have been by their side since the beginning. Check out their social media pages and tune in for more!
