Brands Planning for FIFA 2014 World Cup Advertising

       The World Cup is claimed to be the most-watched sporting event in the world. FIFA has six official brand partners including: Adidas, Coca-Cola, Hyundai-Kia Motors, Emirates, Sony, and Visa. We hope to hear a lot of buzz from these partners in the near future for the World Cup to take place next summer. Some brands, not only those who are partners, have already started their digital video advertising for the 2014 World Cup.

Advertising experts say a good branded video "has the potential to get un-heard of sharing numbers and as many as a billion views." as mentioned by the Business Insider. As if it can't get much better, Brazil is recently said to be the social media capital of the world with an audience that is eager to watch and share videos.  Here is a early branded video that includes Argentina's Lionel Messi and Spain's defence Gerard Pique who both play for FC Barcelona.

Qatar Airlines

http://www.youtube.com/watch?v=JkTsyll1SUo

As  the 2014 FIFA World Cup slowly approaches with nine months to go,  the anticipation is already on fire. It will be interesting to see which campaigns and branded digital videos will be produced to capture the attention of the crazed soccer fans  this year.