Gatorade's Heritage

FROM THE BEGINNING

One of the largest sports icon's in history is Gatorade. Beginning in a University of Florida lab in 1965, Gatorade is known to be part of many of history's most celebrated sports moments. Gatorade takes a moment to travel through time in it's video, sharing its connection with important athlete icons in sports history.

Gatorade endorses athletes such as Mia Hamm, Hope Solo, Dwayne Wade, Usain Bolt and Landon Donovan. Gatorade is also eye catching and seen on the sidelines of  NFL, NBA and MLB to increase its visibility. In a previous generation of athletes is Michael Jordan, who is known as the greatest basketball player of all time. Gatorade was with him as he became part of basketball history and redefined the game.
Gatorade creates it's presence through the success of these athletes, and positions the brand with moments that Gatorade was there to refuel and hydrate the athletes in their greatest moments.

WIN FROM WITHIN

Gatorade created history with its "Win from Within" Campaign, while it still lives today in some of the greatest athletes making history. Gatorade advertises that sports are driven from the inside out, and its time to start thinking about what you put on the inside. According to Gatorade, what's on the outside isn't enough. Check it out in this video.

EVERYTHING TO PROVE

Gatorade has a digital presence in an interactive website, You Tube channel, Facebook, Instagram, and Twitter. In recent years, Gatorade fuels the NFL preseason training where the players have "Everything to Prove" and allows viewers an inside look at how college players turn into NFL rookies, as they have everything to prove. Gatorade invites you to follow these videos on their Facebook page, or subscribe to them  to get an inside look at the NFL season competition. In interviews with the players. you can get inside  the suspense and follow the players to find out their attitudes, hard work and lives before the NFL draft.

WHAT'S NEXT?

The campaigns listed above are only a small number in the impressions that Gatorade has made through out the year. Gatorade is paired with a digital global marketing agency VML and delivers creative solutions for Gatorade, as on of its clients, in marketing and technology. VML has been helping Gatorade since 2010 and has created new branded content to "fuel the G". VML has allowed Gatorade to create ipad Apps, control social media, create impressions, build an online presence to targeted fitness athletes, and create NFL films to spotlight the off-season. Below is a link to more exclusive information that Gatorade and VML have done in the past.. the question is what's next? I will sure be following Gatorade to see what aspects of sports it has to offer next.

Stay tuned.

Further details provided by:

http://www.vml.com/clients/gatorade
Provided by Gatorade's Heritage